An INSPIRING new Life Vest Inside initiative that truly SERVES those we PROTECT

Inspiring Kindness powered by Life Vest Inside is officially underway!!! We are so honored in our partnership with the Clark County Sheriff’s Office in Vancouver, WA. Our deputies have been fine-tuning their eye muscles seeking acts of kindness throughout our county. What is “Inspiring Kindness?” I am so glad you asked. When a Sheriff’s Deputy witnesses a kind act, they will be honoring those individuals with a “Kindness Citation.” Not only is this bridge the gap between law enforcement officers and their citizens but it is also generating a contribution to a local non-profit just because they showed a little kindness…amazing!

The non-profit that receives the contributions can change from campaign to campaign. In our inaugural showing, the CCSO has chosen “Santa’s Posse” to be the beneficiary of these kindness donations. Santa’s Posse was created in 1997 as a way of contributing back to the community and helping families in need during the holiday season. What started with delivery of food, gifts and personal care items to 25 families has expanded to 1,000. This year, Santa’s Posse will provide Christmas gifts for over 3,400 children in their local community.

We have to give a very special thank you to Sheriff Chuck Atkins and all of the Clark County Sheriff’s Office Deputies for taking on this charge. Also for their daily commitment to making our community a safer place, but also a more compassionate one. Together, through KINDNESS, we will keep our county, country and world afloat.

A special shout out to all of our men and women in law enforcement for your service to your communities. Thank you!



(Left to Right) Dpt. B. McCarthy, Sgt. K. Allais, Jason Hattrick, Sheriff Chuck Atkins, Henrik Gerner, Sgt. A. Schoening & Dpt. J. Granneman


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1. Support with a monthly donation

Help inspire, empower and educate our youth to become kind leaders of tomorrow.

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