The Viral Phenomenon!

Back in 2010, LIFE VEST INSIDE founder created Kindness Boomerang, showing how one kind choice leads to another. The film went viral reaching over 100 million people globally and inspired many kindness films to follow. With that the Kindness Revolution began!

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Why "Life Vest Inside"?

Because Kindness Keeps the World Afloat

In the stormy seas of life, KINDNESS, like a life vest, keeps the world afloat. Our “life vest” is “inside” each and every one of us – we simply need to recognize our potential and realize that we MATTER, therefore our choices MATTER. So… choose kindness!

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Life Vest Inside and Our Work Has Been Featured On


Our Initiatives

Life Vest Inside transforms inspiration to action through the use of media, technology, education, and on-the-ground engagement.

Dance For Kindness

Dance for Kindness is a WorldWide FlashMob during which groups from all across the globe unite under the banner of kindness.

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Inspiring Kindness

Law enforcement officials recognize and acknowledge citizens for their good deeds through the implementation of Kindness Citations.

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Project Hope Exchange

The first of its kind, worldwide digital database of anonymous audio messages of hope ranging from physical health, mental health and life challenges.

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With Your Help

Help Us Help the World

We are a grassroots non-profit organization dedicated to spreading kindness. We run on the generous contributions and donations of people like you. 100% of donations will go directly to Life Vest Inside and will help us continue to give back to the world at large.

1. Donate

Help inspire, empower and educate our youth to become kind leaders of tomorrow.

2. Join Our Community

Choose Kindness

In a World of 7 Billion... You MATTER!

The world is filled with 7 billion people. Imagine if each of us took a pledge to do one thing, anything, to bring a bit of kindness into the world. Imagine the impact, imagine the change, imagine the difference we can make!

No need to imagine! Pledge your Act of Kindness, and let’s become the change we all wish to see in the world.

Click on the pin drops below to see the acts of kindness being pledged by people from around the world!

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Purchase with Purpose

Check out our kindness products! From kindness cards, kindness books, and awesome apparel. Profits from the Life Vest Inside store fuel us forward and help us grow!

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Subscribe to our
Daily Kind

Sign up TODAY for The Daily Kind and the Kindness Flash! With two amazing newsletters, we got you covered for everything kindness!

Subscribe to our
Daily Kind

Sign up TODAY for The Daily Kind and the Kindness Flash! With two amazing newsletters, we got you covered for everything kindness!