The Viral Phenomenon!

Back in 2010, LIFE VEST INSIDE founder created Kindness Boomerang, showing how one kind choice leads to another. The film went viral reaching over 100 million people globally and inspired many kindness films to follow. With that the Kindness Revolution began!

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Why "Life Vest Inside"?

Because Kindness Keeps the World Afloat

In the stormy seas of life, KINDNESS, like a life vest, keeps the world afloat. Our “life vest” is “inside” each and every one of us – we simply need to recognize our potential and realize that we MATTER, therefore our choices MATTER. So… choose kindness!

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Life Vest Inside and Our Work Has Been Featured On


Our Initiatives

Life Vest Inside transforms inspiration to action through the use of media, technology, education, and on-the-ground engagement.

Dance For Kindness

Dance for Kindness is a WorldWide FlashMob during which groups from all across the globe unite under the banner of kindness.

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Inspiring Kindness

Law enforcement officials recognize and acknowledge citizens for their good deeds through the implementation of Kindness Citations.

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Project Hope Exchange

The first of its kind, worldwide digital database of anonymous audio messages of hope ranging from physical health, mental health and life challenges.

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With Your Help

Help Us Help the World

We are a grassroots non-profit organization dedicated to spreading kindness. We run on the generous contributions and donations of people like you. 100% of donations will go directly to Life Vest Inside and will help us continue to give back to the world at large.

1. Donate

Help inspire, empower and educate our youth to become kind leaders of tomorrow.

2. Join Our Community

Choose Kindness

In a World of 7 Billion... You MATTER!

The world is filled with 7 billion people. Imagine if each of us took a pledge to do one thing, anything, to bring a bit of kindness into the world. Imagine the impact, imagine the change, imagine the difference we can make!

No need to imagine! Pledge your Act of Kindness, and let’s become the change we all wish to see in the world.

Click on the pin drops below to see the acts of kindness being pledged by people from around the world!

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Purchase with Purpose

Check out our kindness products! From kindness cards, kindness books, and awesome apparel. Profits from the Life Vest Inside store fuel us forward and help us grow!

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Subscribe to ourDaily Kind

Sign up TODAY for The Daily Kind and the Kindness Flash! With two amazing newsletters, we got you covered for everything kindness!

Subscribe to ourDaily Kind

Sign up TODAY for The Daily Kind and the Kindness Flash! With two amazing newsletters, we got you covered for everything kindness!

Put Your Kindness to the Test

Play the Game to Test your Kindness IQ!

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Committing acts of kindness lowers blood pressure.

Correct! Wrong!

According to Dr. David R. Hamilton, acts of kindness create emotional warmth, which releases a hormone known as oxytocin. Oxytocin causes the release of a chemical called nitric oxide, which dilates the blood vessels. This reduces blood pressure and, therefore, oxytocin is known as a "cardioprotective" hormone. It protects the heart by lowering blood pressure.

According to the Kindness Perception Index, what percent of US adults perceive their fellow Americans as Kind People?

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Oddly enough, when polled 85% of US adults perceive themselves to be kind people.

Giving help to others protects overall health twice as much as aspirin protects against heart disease.

Correct! Wrong!

“People who volunteer tend to experience fewer aches and pains.” — Christine Carter, Author, “Raising Happiness; In Pursuit of Joyful Kids and Happier Parents”.

Kindness stimulates the production of:

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Serotonin! Serotonin heals your wounds, calms you down and makes you happy.

Volunteering results in more health benefits than exercising or quitting smoking.

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According to Stephen Post, Author, “The Hidden Gifts of Helping” - “Helping a neighbor, volunteering, or donating goods and services results in a helper’s high.”

According to the Kindness Perception Index what percent of US Adults have the impression that Kindness has deteriorated or made no progress in the past decade?

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Remember, our eyes are a muscle. The more we exercise it to start seeing the good, the more good will be reflected back at us. There happens to be so much good happening in the world, however sometimes we fail to see it. Let’s start seeing the world through the lens of kindness.

People who give contributions of time or money are “X% percent more likely to be happy” than those who don’t give.

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According to the Harvard “Social Capital Community Benchmark Survey”, an amazing 42% of people who give contributions of time or money are more likely to be happy” than those who don’t give.

Committing acts of kindness effects which of the following things:

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“About half of participants in one study report that they feel stronger and more energetic after helping others; many also reported feeling calmer and less depressed, with increased feelings of self-worth.” — Christine Carter, UC Berkeley, Greater Good Science Center

Giving donations to charity affects the brain.

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Science indicates that giving donations to charity has been proven to lead to activation in the ventral striatum, a brain region that’s commonly referred to as the reward center.

What is oxytocin linked to:

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Being kind produces oxytocin in your system. It’s no wonder they say being kind is a good thing!